The book that will show you how to...
Your Startup Is Growing. Are You?
- Your founder DNA, Decoded
- The Founder Whisperer - Turning Visionaries into Leaders.
- Read it if you want to keep your edge—and your job.
Sample Chapter Previews
“What Makes a Founder a Founder?”
Why your personality matters more than your résumé
“Working Through Others”
From lone genius to team-powered growth
"Mastering the Execution Triangle"
The playbook for delegation, accountability, and coaching.
"the Myth of the Genius Jerk"
You don’t need to be a controlling tyrant to succeed.
"From Dictator to Facilitator"
Ditch control freak habits.
“The Path to a Billion”
Systems thinking for sustainable hypergrowth
Tools you'll Get
360 Founder Feedback Tool
The 360 Built for Founders - Quantify Your Gaps, Clarify, Your Growth.
Founder Personality Assessment
Personality Assessment Meets AI - Understand Your Autopilot, Map Your Growth.
Your 3 Pillars Leadership Assessment
Know Your Style, Fix Your Gaps, Balance Your Team.
Scaling Checklist
Your Startup Scaling Playbook - Check It, Fix it, Grow.
Founder Hiring Scorecard
Hire Smarter, Scale Faster - Use Founders Keepers Tools to Profile Winning Talent.
"Your Founder Strengths Can Sabotage Your Success."
Some real talk from people who've been there
"Every Founder Hits a Wall—But Few Climb Over It."
“Founders, Keepers is the mirror every founder needs. It provides the frameworks we, as leaders, need to grow with our companies. It’s nice to find a book that takes the theoretical and makes it generally applicable to real life.”
Matt Tait,
Cofounder and CEO, Decimal
“Rich has been the secret to success for hundreds of the best Silicon Valley founders. I grew up as a founder thanks to Rich. This book distills his wisdom from a lifetime dedicated to observing and nurturing the world’s top founders over the last three decades. You’re in for a treat.”
Sander Daniels,
Founder, Groombuggy
“Rich writes with the clarity of having coached some of the best founders. He brilliantly captures the internal struggles and strengths of founders and shows the path to success.”
Mårten Mickos,
former CEO, MySQL and HackerOne
“This master class in how to build a startup would have helped me avoid some of my biggest professional mistakes—I just wish it had come out years ago!”
Jonathan Seelig,
Cofounder, Akamai
“Founders, Keepers helped me to understand my own leadership style, to have the humility to admit where I fell short and to learn and adapt as quickly as my startup grew. From a naive visionary to a manager of relationships and execution—nine years into my startup, I’m still here.”
Richard Mabey,
Cofounder and CEO, Juro
“Rich has created the blueprint for founder growth and success. He shows founders how to survive their unique flaws, but more importantly how they can turn their creativity into massive impact. This is a book that every founder should read.”
Mitchell Amador,
CEO, Immunef
“This book is the definitive guide on what separates successful founders from the rest, and what the best founders do to beat the odds.”
Joe Davy,
Founder and CEO, Banzai
“I wish I had this book 20 years ago. Every page was poignant and relevant.”
Joe Hyrkin,
former CEO, Issuu, Inc., and Tech Investor/Advisor
“Founders, Keepers shows just how hard it is to be a founder and do the most insane thing imaginable—create something out of nothing. Calling on 40 years of research and unique wisdom and full of practical and actionable solutions, this book should be required reading for founders who want to take their companies and themselves to the next level.”
