Founders Keepers
Coaching Methodolgy
8-Step Methodology to Transform Founders into High-Performance Executives.
Through our structured yet highly personalized approach, leaders experience transformative growth, enhance their effectiveness, and achieve measurable improvements in leadership performance and organizational success.
1
Leverages decades of experience and research
Based on hundreds of assessments and coaching of startup CEOs and their teams and financial performance metrics of success. The systems used by dozens of founders who have gone from early stage to IPO/billion dollar exits
2
Unveiling Leadership Potential: Deep Personality
Utilizing our comprehensive personality assessments, we identify natural leadership strengths and pinpoint critical blind spots. Our detailed personality analysis clarifies each leader’s motivations, drivers, and tendencies to provide a clear path for growth.
3
360-Degree Leadership Feedback
Our validated 360 assessments deliver insights from multiple sources on 46 core leadership competencies, enabling leaders to understand their true organizational impact, amplify their strengths, and systematically address areas for growth.
4
Tailored Development Strategy
Based on each leader’s unique assessment profile, we create a customized, actionable development plan aligned with personal leadership goals and organizational objectives, grounded in the proven Hagberg Founders Keepers research, best practices, and practical, real-world solutions.
5
Evolution from Founder Mode to Scalable Leadership
Specializing in guiding founders beyond their initial startup phase, we help leaders embrace new behaviors and strategic mindsets required to successfully scale their organizations to 10X exits and beyond
6
Real-Time, Solution-Oriented Coaching
Regular coaching sessions are adaptive, addressing ongoing real-world challenges and strategic issues leaders face. Our coaches provide immediate, actionable insights, promoting tangible progress and sustainable behavioral change.
7
Continuous Behavioral Tracking and Feedback
Utilizing our comprehensive personality assessments, we identify natural leadership strengths and pinpoint critical blind spots. Our detailed personality analysis clarifies each leader’s motivations, drivers, and tendencies to provide a clear path for growth.
8
Proven Expertise and Resources
Our coaches draw on the extensive Hagberg intellectual property, research library, and leadership methodologies to enhance their insights, judgment, and effectiveness, delivering highly impactful coaching tailored specifically to each client’s needs. Our coaches also draw upon their own experience as coaches or CEOs.
OUr client list includes...







Avoid the typical Founder Failure traps
Why is it that so many founders fail?
We know, and this is how...
- Rich has developed a profile of SUCCESSFUL founders based on 122 founders (CEO and Leadership Teams)
- Validated personality test measuring over 50 traits
- 360 ratings from an average of 12 stakeholders (Investors, team members, advisors) on 46 dimensions of problem solving, leadership, management, social skills and behaviors)
- Thousands of pages of comments from raters