Founders Keepers Training for Experienced Coaches

The Founders Keepers Training is an advanced certification program designed for seasoned executive coaches who want to specialize in coaching founders and C-suite executives in rapidly scaling organizations. It provides a comprehensive curriculum that integrates cutting-edge coaching methodologies with founder-specific challenges.


Key Objectives:

  • Equip experienced coaches with specialized expertise to support high-performing founders and senior executives.
  • Provide practical tools and techniques tailored to the unique challenges of startup leaders.
  • Enable coaches to apply AI-driven assessments and data-backed methodologies.
  • Help coaches differentiate themselves in the market and develop a high-impact coaching practice.


Program Structure: 8 Sessions

Each session is designed to build mastery in coaching founders through unique leadership challenges and growth stages.


1. Understanding Founders' Leadership Challenges

  • Explores founders’ unique personalities, leadership styles, and blind spots.
  • Focuses on decision-making, resistance to authority, and delegation issues.

2. AI-Enhanced Personality & Leadership Profile (PLP)

  • Introduces the Hagberg AI-based assessment to analyze founders’ leadership traits.
  • Coaches learn to interpret data-driven insights and provide actionable feedback.

3. Coaching with 360° Feedback

  • Teaches how to use the Hagberg 360° Rating Report to provide multi-rater feedback.
  • Helps navigate defensive behavior and ensure objective coaching conversations.

4. Coaching Through Growth Stages & Transitions

  • Covers leadership evolution from early-stage to scale-up.
  • Helps founders transition from a hands-on approach to scalable leadership.

5. Coaching Executive Teams & Culture Evolution

  • Expands coaching from individual founders to leadership teams.
  • Uses Culture & Team Assessment tools to address team dysfunctions.

6. Goal-Setting & Measuring Coaching Impact

  • Introduces a structured approach to track progress and drive behavioral change.
  • Uses Hagberg's 46 leadership competencies for goal alignment.

7. Positioning Yourself as a Founders Keepers Coach

  • Provides business development strategies to attract VC-backed founders & investors.
  • Highlights the value of AI-driven coaching vs. traditional executive coaching.

8. Running a High-Impact Coaching Practice

  • Covers coaching engagement models (3-month, 6-month, 12-month plans).
  • Discusses handling founder resistance, emotional topics, and ethical boundaries.
  • Helps coaches retain clients through AI-driven progress tracking.


Key Takeaways for Coaches

  • Master founder-specific coaching techniques.
  • Use AI-driven assessments (PLP & 360° Reports) for data-backed insights.
  • Develop strategies for coaching entire leadership teams and company culture.
  • Differentiate yourself by leveraging AI and analytics in coaching.
  • Build a sustainable coaching business targeting founders & investors.

This elite program is ideal for executive coaches who want to level up their expertise, attract high-growth founders, and drive measurable impact in the startup ecosystem.